---
title: Google ads
description: 9 articles about Google ads from the Tacey Blog.
canonical: https://tacey.app/blog/tag/google-ads
---
# Google ads

- [Using Google Demand Gen to Drive Top-of-Funnel Traffic to Shopify](/blog/using-google-demand-gen-to-drive-top-of-funnel-traffic-to-shopify): Learn how to use Google's Demand Gen campaigns to reach new audiences on YouTube, Discover, and Gmail, and drive top-of-funnel traffic to your Shopify store.
- [Shopify Campaign Autopilot Gets a Major Upgrade: A 2026 Review](/blog/shopify-campaign-autopilot-gets-a-major-upgrade-a-2026-review): Shopify's Campaign Autopilot is now generally available with expanded channels, but is it the right choice for your store's advertising?
- [Ad Account Structure for Small Budgets: A 2026 Shopify Guide](/blog/ad-account-structure-for-small-budgets-a-2026-shopify-guide): For Shopify stores with small ad budgets, a complex account structure is a common and costly mistake; this guide provides simple, effective frameworks for Meta and Google Ads that work in 2026.
- [Auditing Your Google Ads for Shopify: 10 Wasted Spend Areas to Cut in 2026](/blog/auditing-your-google-ads-for-shopify-10-wasted-spend-areas-to-cut-in-2): Stop wasting money on Google Ads for your Shopify store by auditing these ten common areas, from broad match keywords to poorly configured Performance Max campaigns.
- [A 2026 Google Ads Campaign Structure for Shopify: PMax, Standard & Search](/blog/a-2026-google-ads-campaign-structure-for-shopify-pmax-standard-search): Discover the optimal Google Ads campaign structure for Shopify in 2026, balancing Performance Max, Standard Shopping, and Search to maximize ad spend efficiency and profitability.
- [Feed-Only vs. Asset Groups in Performance Max: A Shopify Guide](/blog/feed-only-vs-asset-groups-in-performance-max-a-shopify-guide): Decide between Google Performance Max feed-only campaigns and full asset groups to optimize your Shopify store's ad spend and campaign goals.
- [Optimizing Your Shopify Product Feed for Google Performance Max in 2026](/blog/optimizing-your-shopify-product-feed-for-google-performance-max-in-202): Learn how to optimize your Shopify product feed for Google Performance Max campaigns to improve ad performance and protect your return on ad spend.
- [Google Performance Max for Shopify: A 2026 Campaign Structure](/blog/google-performance-max-for-shopify-a-2026-campaign-structure): Move beyond the default setup with a 2026 Performance Max campaign structure built for Shopify, covering asset groups, audience signals, and negative keywords.
- [Google Performance Max vs. Standard Shopping: A 2026 Shopify Ad Spend Guide](/blog/google-performance-max-vs-standard-shopping-a-2026-shopify-ad-spend-gu): Decide where to put your Google ad spend in 2026 with this head-to-head comparison of Performance Max and Standard Shopping for Shopify stores.