---
title: Marketing
description: 33 articles about Marketing from the Tacey Blog.
canonical: https://tacey.app/blog/tag/marketing
---
# Marketing

- [Why 'Just Starting' on Shopify Is So Hard in 2026 (And What to Focus On)](/blog/why-just-starting-on-shopify-is-so-hard-in-2026-and-what-to-focus-on): Starting a Shopify store in 2026 is harder than ever, not because of product, but because the old playbook of running ads to a basic site no longer works.
- [A 2026 Framework for Meta Ads Creative Testing on Shopify](/blog/a-2026-framework-for-meta-ads-creative-testing-on-shopify): Move beyond random ad tests with a structured, three-layer framework for developing, testing, and scaling winning Meta ad creative on Shopify in 2026.
- [Auditing Your Google Ads for Shopify: 10 Wasted Spend Areas to Cut in 2026](/blog/auditing-your-google-ads-for-shopify-10-wasted-spend-areas-to-cut-in-2): Stop wasting money on Google Ads for your Shopify store by auditing these ten common areas, from broad match keywords to poorly configured Performance Max campaigns.
- [Why Your Shopify Store's Core Web Vitals Are Quietly Killing Conversions](/blog/why-your-shopify-store-s-core-web-vitals-are-quietly-killing-conversio): Google's Core Web Vitals are more than just a technical score; they directly influence your store's user experience, search ranking, and sales.
- [The 2026 Guide to Agentic Commerce on Shopify: A 10-Step Setup](/blog/the-2026-guide-to-agentic-commerce-on-shopify-a-10-step-setup): Prepare your Shopify store for AI-powered sales with this 10-step guide to setting up agentic commerce channels like ChatGPT and Google AI Mode.
- [A 2026 Google Ads Campaign Structure for Shopify: PMax, Standard & Search](/blog/a-2026-google-ads-campaign-structure-for-shopify-pmax-standard-search): Discover the optimal Google Ads campaign structure for Shopify in 2026, balancing Performance Max, Standard Shopping, and Search to maximize ad spend efficiency and profitability.
- [Feed-Only vs. Asset Groups in Performance Max: A Shopify Guide](/blog/feed-only-vs-asset-groups-in-performance-max-a-shopify-guide): Decide between Google Performance Max feed-only campaigns and full asset groups to optimize your Shopify store's ad spend and campaign goals.
- [Shopify's Rollouts Feature Explained: How to Safely Test New Discounts](/blog/shopify-s-rollouts-feature-explained-how-to-safely-test-new-discounts): Learn how to use Shopify's built-in Rollouts feature to safely A/B test new discount offers to a small percentage of customers before launching them store-wide.
- [The 2026 Shopify Tech Stack for a $1M/Year Brand](/blog/the-2026-shopify-tech-stack-for-a-1m-year-brand): Building a Shopify tech stack for a million-dollar brand requires a balanced set of tools for email, reviews, support, and post-purchase operations.
- [A 2026 Guide to Shopify Customer Retention & Loyalty Programs](/blog/a-2026-guide-to-shopify-customer-retention-loyalty-programs): A complete customer retention strategy for Shopify stores in 2026, covering lifecycle emails, loyalty programs, subscriptions, and post-purchase communication.
- [Beyond Email: A 2026 Guide to Shopify SMS Marketing Consent and Strategy](/blog/beyond-email-a-2026-guide-to-shopify-sms-marketing-consent-and-strateg): Understand Shopify's new smsMarketingConsent API field and learn the modern strategies for collecting consent and building trust through text messages.
- [Beyond PMax: A Balanced Google Ads Campaign Structure for Shopify in 2026](/blog/beyond-pmax-a-balanced-google-ads-campaign-structure-for-shopify-in-20): Performance Max is powerful, but a PMax-only strategy is a risk; a balanced Google Ads campaign structure is more resilient for Shopify stores in 2026.
- [How AI Shopping Agents Choose Products (And How to Make Sure They Choose Yours)](/blog/how-ai-shopping-agents-choose-products-and-how-to-make-sure-they-choos): AI shopping agents don't browse your store like a person; they read your data. Here’s how to make sure they choose your products.
- [Shopify Analytics Annotations: A Practical Guide to Tracking the 'Why'](/blog/shopify-analytics-annotations-a-practical-guide-to-tracking-the-why): Learn how to use Shopify's analytics annotations feature to add crucial context to your sales data and understand the story behind the numbers.
- [Is Your Shopify Theme Ready for Agentic Commerce? A 5-Point Audit](/blog/is-your-shopify-theme-ready-for-agentic-commerce-a-5-point-audit): Ensure your Shopify store is visible to AI shopping agents with this five-point audit for your theme and product data.
- [Shopify Checkout Extensibility in 2026: What Non-Plus Merchants Need to Do](/blog/shopify-checkout-extensibility-in-2026-what-non-plus-merchants-need-to): For Shopify merchants not on the Plus plan, the August 2026 deadline for checkout extensibility requires migrating tracking pixels from 'Additional Scripts' to the new Web Pixels API to avoid losing marketing data.
- [Optimizing Your Shopify Product Feed for Google Performance Max in 2026](/blog/optimizing-your-shopify-product-feed-for-google-performance-max-in-202): Learn how to optimize your Shopify product feed for Google Performance Max campaigns to improve ad performance and protect your return on ad spend.
- [How to Structure a Meta Ads Creative Testing Campaign for Shopify in 2026](/blog/how-to-structure-a-meta-ads-creative-testing-campaign-for-shopify-in-2): Learn a step-by-step framework for Shopify merchants to structure effective Meta Ads creative testing campaigns in 2026, from setup and budgeting to interpreting results.
- [Google Performance Max for Shopify: A 2026 Campaign Structure](/blog/google-performance-max-for-shopify-a-2026-campaign-structure): Move beyond the default setup with a 2026 Performance Max campaign structure built for Shopify, covering asset groups, audience signals, and negative keywords.
- [Meta Ads for Shopify in 2026: From Creative Testing to ROAS](/blog/meta-ads-for-shopify-in-2026-from-creative-testing-to-roas): A complete guide to running Meta ads for Shopify in 2026, covering everything from technical setup and creative testing to optimizing your campaigns for a profitable return on ad spend.
- [Shopify Core Web Vitals: What Actually Moves the Needle in 2026](/blog/shopify-core-web-vitals-what-actually-moves-the-needle-in-2026): Learn which Shopify Core Web Vitals optimizations actually improve your SEO and conversion rates in 2026, and which ones you can safely ignore.
- [Shopify Analytics Just Changed: What the New Session Measurement Means](/blog/shopify-analytics-just-changed-what-the-new-session-measurement-means): Shopify's analytics changed in September 2026, altering how sessions are counted and affecting your store's key metrics.
- [Meta Ads Creative Testing in 2026: A Framework for Shopify Brands](/blog/meta-ads-creative-testing-in-2026-a-framework-for-shopify-brands): Learn a systematic framework for Meta ads creative testing in 2026 to improve your Shopify store's return on ad spend.
- [Generative Engine Optimization (GEO) for Shopify: How to Rank in AI Answers](/blog/generative-engine-optimization-geo-for-shopify-how-to-rank-in-ai-answe): Learn what Generative Engine Optimization (GEO) means for your Shopify store and how to structure your product data, content, and reviews to be recommended by AI.
- [Google Performance Max vs. Standard Shopping: A 2026 Shopify Ad Spend Guide](/blog/google-performance-max-vs-standard-shopping-a-2026-shopify-ad-spend-gu): Decide where to put your Google ad spend in 2026 with this head-to-head comparison of Performance Max and Standard Shopping for Shopify stores.
- [How to Create a Direct Checkout Link for Abandoned Cart Recovery on Shopify](/blog/how-to-create-a-direct-checkout-link-for-abandoned-cart-recovery-on-sh): Learn how to manually create and use direct checkout links to recover abandoned carts and bring shoppers back to complete their purchase on your Shopify store.
- [What Is a Good Shopify Speed Score in 2026?](/blog/what-is-a-good-shopify-speed-score-in-2026): A good Shopify speed score for mobile in 2026 is 70 or higher, but most active stores score far lower without impacting sales.
- [How to Add an AI Shopping Agent to a Shopify Store](/blog/how-to-add-an-ai-shopping-agent-to-a-shopify-store): Learn the practical steps to implement an AI shopping agent, from preparing your product catalog and store policies to choosing and auditing the right third-party app.
- [The 2026 Guide to Estimating a Competitor's Shopify Revenue](/blog/the-2026-guide-to-estimating-a-competitor-s-shopify-revenue): While no tool can show the exact private revenue of a Shopify store, you can create a reliable estimate using tools that analyze store traffic, best-selling products, and ad spend.
- [Shopify Speed Score: 2026 Benchmarks and What to Aim For](/blog/shopify-speed-score-2026-benchmarks-and-what-to-aim-for): A good Shopify speed score for mobile in 2026 is 70 or higher, but most active stores score far lower without impacting sales.
- [How to Prepare Your Shopify Store for Agentic Commerce in 2026](/blog/how-to-prepare-your-shopify-store-for-agentic-commerce-in-2026): Prepare your Shopify store for AI shopping agents by focusing on the foundational elements they need: clean product data and machine-readable policies.
- [7 Shopify Product Bundle Strategies That Increase AOV](/blog/7-shopify-product-bundle-strategies-that-increase-aov): Discover seven actionable product bundling strategies, from classic kits to post-purchase upsells, designed to increase your Shopify store's average order value.
- [Just Starting on Shopify? 5 First-Year Mistakes to Avoid](/blog/just-starting-on-shopify-5-first-year-mistakes-to-avoid): Launching a Shopify store is just the beginning; avoiding these five common first-year mistakes is the key to survival and growth.