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CAC / LTV Calculator

Acquisition cost vs lifetime value. See your LTV:CAC ratio, payback period, and whether your ad math actually works at scale.

Customer Acquisition Cost (CAC)$50.00
Lifetime Value (LTV)$108.00
LTV : CAC ratio2.16×
CAC payback period8.3 months

Healthy LTV:CAC is 3× or higher. 1×–2× signals you're acquiring unprofitably; sub-1× means every customer loses money. Payback under 12 months keeps cash flow workable for self-funded stores.

Want the full picture?

Tacey runs this on every order, automatically.

This tool gives you a one-off snapshot. Tacey watches every order the moment it's placed, catches problems before they ship, and recovers customers without you lifting a finger.

Install Free on Shopify

Continuous

Every order checked the moment it's placed - not just when you remember to run the calculator.

Automatic

Bad addresses fixed before they ship. Customers contacted without you lifting a finger.

Compounding

Trusted addresses learned over time. Repeat customers skip checks. Faster fulfillment, fewer reships.

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Tool slug: cac-ltv-calculator

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