Free Tool
Conversion Rate Calculator
See your conversion rate, revenue per visitor, and total monthly revenue from three numbers - visitors, orders, and average order value.
Industry benchmarks: 1.5–2.5% is typical for ecommerce, 3%+ is strong, 5%+ is excellent. Sub-1% usually points to traffic-quality or product-market-fit issues rather than UX.
What this tool does
Conversion rate, revenue per visitor, and monthly revenue from your traffic
This calculator turns sessions and orders into the three numbers Shopify operators should track weekly: conversion rate (percent of sessions that convert), revenue per visitor (RPV), and monthly revenue projection. RPV is often more honest than conversion rate alone because it accounts for AOV - a 1% conversion at $200 AOV beats a 3% conversion at $40 AOV.
How to use it
Plug in your last 30 days
- 1
Enter your monthly sessions from Shopify Analytics or Google Analytics. Use sessions, not page views.
- 2
Enter monthly transactions (completed orders, not draft orders).
- 3
Enter your average order value (AOV). Shopify Analytics shows it on the Overview screen.
- 4
Read your conversion rate, revenue per visitor, and projected monthly revenue. Use RPV when comparing traffic sources - a 0.8% conversion source at $90 AOV outperforms a 2.5% conversion source at $25 AOV.
Merchant tips
Reading conversion-rate numbers honestly
Shopify's average store conversion rate sits around 1.4-2.4%. If you're below 1%, focus on intent quality before tweaking checkout. If you're above 3%, your funnel is solid - scale traffic.
Mobile and desktop conversion rates are usually 2-3x apart. Always segment them. A 1.8% combined rate hides a 0.6% mobile rate.
Free Shipping Threshold and AOV are tightly coupled. Use the Free Shipping Threshold Optimizer to model how raising your free-ship floor affects revenue per visitor.
Cart Abandonment is the conversion-rate killer 90% of merchants underestimate. Run the Cart Abandonment Calculator next.
When to use this
When to run this
Weekly performance review
5 minutes every Monday gives you the three trend lines that matter for the week.
Comparing traffic sources
Run RPV per source separately - the source with the highest RPV is where to put more budget.
Pricing experiments
Hold sessions steady, change AOV via bundles or upsells, see RPV move.
What you get out
Three numbers, plus a 12-month revenue projection
Conversion rate as a percentage, revenue per visitor as a dollar figure, and projected monthly revenue. The calculator extends the projection out 12 months at the current rate so you can see the cost of standing still vs the value of even a 0.2-point conversion lift.
Want the full picture?
Tacey runs this on every order, automatically.
This tool gives you a one-off snapshot. Tacey watches every order the moment it's placed, catches problems before they ship, and recovers customers without you lifting a finger.
Install Free on ShopifyContinuous
Every order checked the moment it's placed - not just when you remember to run the calculator.
Automatic
Bad addresses fixed before they ship. Customers contacted without you lifting a finger.
Compounding
Trusted addresses learned over time. Repeat customers skip checks. Faster fulfillment, fewer reships.
Other free tools
Run the rest of the math
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Tool slug: conversion-rate-calculator