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Marketing & Growth

Growth channels, paid acquisition, email, content - how Shopify brands grow in 2026 without burning the budget.

Marketing & Growth37 notes
Tacey blog cover: the headline "Optimizing Your Shopify Product Feed for Google Performance Max in 2026" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthOptimizing Your Shopify Product Feed for Google Performance Max in 2026Learn how to optimize your Shopify product feed for Google Performance Max campaigns to improve ad performance and protect your return on ad spend.2 October 202611 min readTacey blog cover: the headline "How to Structure a Meta Ads Creative Testing Campaign for Shopify in 2026" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthHow to Structure a Meta Ads Creative Testing Campaign for Shopify in 2026Learn a step-by-step framework for Shopify merchants to structure effective Meta Ads creative testing campaigns in 2026, from setup and budgeting to interpreting results.1 October 202612 min readTacey blog cover: the headline "Loox vs. Judge.me: Which Shopify Review App is Better for UGC in 2026?" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthLoox vs. Judge.me: Which Shopify Review App is Better for UGC in 2026?For Shopify merchants, choosing a review app is a critical decision. Loox and Judge.me are two of the most popular options, but they serve different strategies: Loox is built for visual proof, while Judge.me excels on value and versatility.30 September 202612 min readTacey blog cover: the headline "Beyond Klaviyo: 5 Shopify Email & SMS Marketing Alternatives for 2026" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthBeyond Klaviyo: 5 Shopify Email & SMS Marketing Alternatives for 2026Klaviyo is powerful, but its price and complexity aren't for everyone. Here are the 5 best Klaviyo alternatives for Shopify stores in 2026, compared on features, pricing, and who they're built for.29 September 202613 min readTacey blog cover: the headline "Google Performance Max for Shopify: A 2026 Campaign Structure" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthGoogle Performance Max for Shopify: A 2026 Campaign StructureMove beyond the default setup with a 2026 Performance Max campaign structure built for Shopify, covering asset groups, audience signals, and negative keywords.27 September 202612 min readTacey blog cover: the headline "Meta Ads for Shopify in 2026: From Creative Testing to ROAS" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthMeta Ads for Shopify in 2026: From Creative Testing to ROASA complete guide to running Meta ads for Shopify in 2026, covering everything from technical setup and creative testing to optimizing your campaigns for a profitable return on ad spend.26 September 202613 min readTacey blog cover: the headline "Shopify Core Web Vitals: What Actually Moves the Needle in 2026" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthShopify Core Web Vitals: What Actually Moves the Needle in 2026Learn which Shopify Core Web Vitals optimizations actually improve your SEO and conversion rates in 2026, and which ones you can safely ignore.25 September 202613 min readTacey blog cover: the headline "Meta Ads Creative Testing in 2026: A Framework for Shopify Brands" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthMeta Ads Creative Testing in 2026: A Framework for Shopify BrandsLearn a systematic framework for Meta ads creative testing in 2026 to improve your Shopify store's return on ad spend.24 September 202613 min readTacey blog cover: the headline "Klaviyo vs. Omnisend for Shopify in 2026: A Feature-by-Feature Breakdown" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthKlaviyo vs. Omnisend for Shopify in 2026: A Feature-by-Feature BreakdownA head-to-head comparison of Klaviyo and Omnisend for Shopify, breaking down differences in features, automation, segmentation, and pricing for 2026.23 September 202612 min readTacey blog cover: the headline "Generative Engine Optimization (GEO) for Shopify: How to Rank in AI Answers" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthGenerative Engine Optimization (GEO) for Shopify: How to Rank in AI AnswersLearn what Generative Engine Optimization (GEO) means for your Shopify store and how to structure your product data, content, and reviews to be recommended by AI.22 September 202612 min readTacey blog cover: the headline "Google Performance Max vs. Standard Shopping: A 2026 Shopify Ad Spend Guide" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthGoogle Performance Max vs. Standard Shopping: A 2026 Shopify Ad Spend GuideDecide where to put your Google ad spend in 2026 with this head-to-head comparison of Performance Max and Standard Shopping for Shopify stores.21 September 202612 min readTacey blog cover: the headline "What Is a Good Shopify Speed Score in 2026?" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthWhat Is a Good Shopify Speed Score in 2026?A good Shopify speed score for mobile in 2026 is 70 or higher, but most active stores score far lower without impacting sales.18 September 202615 min read