Marketing & Growth
Growth channels, paid acquisition, email, content - how Shopify brands grow in 2026 without burning the budget.
7 articles in Marketing & Growth

The Rise of Voice Shopping on Shopify: What Merchants Need to Optimize Now
Voice shopping is no longer a concept merchants can defer. In 2026, voice commerce represents a $72.8 billion global market according to [Roots Analysis](https://www.rootsanalysis.com/voice-commerce-market), and that number is projected to reach $923 billion by 2040.

Shopify SEO in 2026: Moving Beyond Keywords to AI-Friendly Content
GEO is not a finished discipline. The playbooks being written in 2026 are the equivalent of early SEO guides from 2001: directionally correct, missing important things we do not know yet, and subject to significant revision as AI systems evolve.

Generative Engine Optimization (GEO) for Shopify Stores: A 2026 Guide
For merchants who want to make sure their operations are as tight as their discoverability, tools like Tacey help ensure that the orders AI drives to your store are handled correctly from the moment they are placed, catching address issues, fraud signals, and fulfilment exceptions before they become problems.

SMS Marketing on Shopify: Timing, Compliance, and Higher Open Rates
Shopify SMS marketing with real open rate data, full TCPA compliance breakdown, optimal timing windows, and the campaign types that generate the highest conversion for merchants.

Social Commerce Trends on Shopify: TikTok, Instagram, and Beyond in 2026
US social commerce hits $100 billion in 2026. Here is how Shopify merchants can sell on TikTok Shop, Instagram, and beyond, with platform-by-platform conversion data and setup guidance.

Core Web Vitals and Page Speed: The Real Impact on Shopify Conversions
Shopify page speed directly impacts conversions, a 3-second difference can cut revenue by 68%. Here is what Core Web Vitals are, what causes Shopify stores to fail them, and how to fix it.

AI Agents Do Not Lie, But They Do Make Bad Orders. Here Is What Shopify Merchants Need to Know
Shopify AI order fraud prevention requires transaction signals, not behavioural scores. Here is what agentic orders look like and which signal combinations matter.