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Marketing & Growth

Growth channels, paid acquisition, email, content - how Shopify brands grow in 2026 without burning the budget.

Marketing & Growth11 notes
Flat orange and charcoal illustration on a warm cream background, showing marketing & growth icons either side of a short headlineMarketing & GrowthHow to Turn a Post-Purchase Email Into Your Next SaleThe order confirmation email has the highest engagement of any message you send; here is how to turn it from a simple receipt into your next sale.12 September 202615 min readFlat orange and charcoal illustration on a warm cream background, showing marketing & growth icons either side of a short headlineMarketing & GrowthJust Starting on Shopify? 5 First-Year Mistakes to AvoidLaunching a Shopify store is just the beginning; avoiding these five common first-year mistakes is the key to survival and growth.10 September 202615 min readFlat orange and charcoal illustration on a warm cream background, showing marketing & growth icons either side of a short headlineMarketing & GrowthShopify SEO Checklist: 9 Steps to Rank Higher on Google in 2026A generic SEO checklist is no longer enough to rank a Shopify store; this guide focuses on the technical and content optimizations that matter in 2026.10 September 202615 min readFlat orange and charcoal illustration on a warm cream background, showing marketing & growth icons either side of a short headlineMarketing & GrowthShopify Speed Score: 2026 Benchmarks and What to Aim ForA good Shopify speed score for mobile in 2026 is 70 or higher, but most active stores score far lower without impacting sales.10 September 202615 min readThe Rise of Voice Shopping on Shopify: What Merchants Need to Optimize NowMarketing & GrowthThe Rise of Voice Shopping on Shopify: What Merchants Need to Optimize NowVoice shopping is no longer a concept merchants can defer. In 2026, voice commerce represents a $72.8 billion global market according to [Roots Analysis](https://www.rootsanalysis.com/voice-commerce-market), and that number is projected to reach $923 billion by 2040.29 April 20265 min readShopify SEO in 2026: Moving Beyond Keywords to AI-Friendly ContentMarketing & GrowthShopify SEO in 2026: Moving Beyond Keywords to AI-Friendly ContentGEO is not a finished discipline. The playbooks being written in 2026 are the equivalent of early SEO guides from 2001: directionally correct, missing important things we do not know yet, and subject to significant revision as AI systems evolve.20 April 20265 min readGenerative Engine Optimization (GEO) for Shopify Stores: A 2026 GuideMarketing & GrowthGenerative Engine Optimization (GEO) for Shopify Stores: A 2026 GuideFor merchants who want to make sure their operations are as tight as their discoverability, tools like Tacey help ensure that the orders AI drives to your store are handled correctly from the moment they are placed, catching address issues, fraud signals, and fulfilment exceptions before they become problems.20 April 20265 min readShopify SMS marketing with real open rate data, full TCPA compliance breakdown, optimal timing windows, and the campaign types that generate the highest conversion for merchants.Marketing & GrowthSMS Marketing on Shopify: Timing, Compliance, and Higher Open RatesShopify SMS marketing with real open rate data, full TCPA compliance breakdown, optimal timing windows, and the campaign types that generate the highest conversion for merchants.20 April 20265 min readSocial Commerce Trends on Shopify: TikTok, Instagram, and Beyond in 2026Marketing & GrowthSocial Commerce Trends on Shopify: TikTok, Instagram, and Beyond in 2026US social commerce hits $100 billion in 2026. Here is how Shopify merchants can sell on TikTok Shop, Instagram, and beyond, with platform-by-platform conversion data and setup guidance.15 April 20265 min readCore Web Vitals and Page Speed: The Real Impact on Shopify ConversionsMarketing & GrowthCore Web Vitals and Page Speed: The Real Impact on Shopify ConversionsShopify page speed directly impacts conversions, a 3-second difference can cut revenue by 68%. Here is what Core Web Vitals are, what causes Shopify stores to fail them, and how to fix it. 2 April 20265 min readAI Agents Do Not Lie, But They Do Make Bad Orders. Here Is What Shopify Merchants Need to KnowMarketing & GrowthAI Agents Do Not Lie, But They Do Make Bad Orders. Here Is What Shopify Merchants Need to KnowShopify AI order fraud prevention requires transaction signals, not behavioural scores. Here is what agentic orders look like and which signal combinations matter.28 March 20265 min read