tacey.

Marketing & Growth

Growth channels, paid acquisition, email, content - how Shopify brands grow in 2026 without burning the budget.

Marketing & Growth42 notes
Tacey blog cover: the headline "Using Google Demand Gen to Drive Top-of-Funnel Traffic to Shopify" in white on a dark backgroundMarketing & GrowthUsing Google Demand Gen to Drive Top-of-Funnel Traffic to ShopifyLearn how to use Google's Demand Gen campaigns to reach new audiences on YouTube, Discover, and Gmail, and drive top-of-funnel traffic to your Shopify store.5 November 202612 min readTacey blog cover: the headline "The Welcome Email Series: A 7-Step Shopify Guide for 2026" in white on a dark backgroundMarketing & GrowthThe Welcome Email Series: A 7-Step Shopify Guide for 2026Learn how to build a multi-part Shopify welcome email series that converts new subscribers into first-time buyers with our 7-step guide for 2026.4 November 202612 min readTacey blog cover: the headline "How to Create a Shopify Winback Series That Recovers Lapsed Customers" in white on a dark backgroundMarketing & GrowthHow to Create a Shopify Winback Series That Recovers Lapsed CustomersA well-timed email series can reactivate dormant customers and recover significant revenue for your Shopify store.4 November 202612 min readTacey blog cover: the headline "ROAS vs. MER vs. CAC: A Shopify Merchant's Guide to Ad Metrics" in white on a dark background, beside a panel showing ROAS versus MER vs. CACMarketing & GrowthROAS vs. MER vs. CAC: A Shopify Merchant's Guide to Ad MetricsLearn the difference between Return On Ad Spend (ROAS), Marketing Efficiency Ratio (MER), and Customer Acquisition Cost (CAC) to make smarter marketing budget decisions for your Shopify store.3 November 202612 min readTacey blog cover: the headline "Ad Account Structure for Small Budgets: A 2026 Shopify Guide" in white on a dark backgroundMarketing & GrowthAd Account Structure for Small Budgets: A 2026 Shopify GuideFor Shopify stores with small ad budgets, a complex account structure is a common and costly mistake; this guide provides simple, effective frameworks for Meta and Google Ads that work in 2026.3 November 202612 min readTacey blog cover: the headline "How to Diagnose and Combat Meta Ad Fatigue on Shopify" in white on a dark backgroundMarketing & GrowthHow to Diagnose and Combat Meta Ad Fatigue on ShopifyLearn how to spot the warning signs of Meta ad fatigue, diagnose the root cause, and refresh your campaigns to restore performance.2 November 202612 min readTacey blog cover: the headline "Shop Promise Badge: Eligibility and Ranking Boost" in white on a dark backgroundMarketing & GrowthShop Promise Badge: Eligibility and Ranking BoostLearn what the Shopify Shop Promise badge is, who is eligible during the US rollout, and how delivery speed impacts your product's visibility.1 November 202612 min readTacey blog cover: the headline "Is Your Store Eligible for Shopify Catalog?" in white on a dark backgroundMarketing & GrowthIs Your Store Eligible for Shopify Catalog?Learn where to find your Shopify Catalog eligibility status, what the ineligibility reasons mean, and how to fix the store and product issues that can block you.1 November 202612 min readTacey blog cover: the headline "The Ultimate Guide to TikTok Video Ad Creative for Shopify" in white on a dark backgroundMarketing & GrowthThe Ultimate Guide to TikTok Video Ad Creative for ShopifyA comprehensive guide to creating high-performing TikTok video ad creative specifically for Shopify products.31 October 202612 min readTacey blog cover: the headline "Fixing Low Meta CAPI Event Match Quality on Shopify (2026 Guide)" in white on a dark backgroundMarketing & GrowthFixing Low Meta CAPI Event Match Quality on Shopify (2026 Guide)A low Meta CAPI Event Match Quality score can limit your ad attribution and performance. This guide provides a diagnostic checklist and step-by-step instructions for Shopify merchants to diagnose and fix common event matching issues.30 October 202612 min readTacey blog cover: the headline "Retention Marketing for Shopify: A 2026 Playbook Beyond '10% Off'" in white on a dark backgroundMarketing & GrowthRetention Marketing for Shopify: A 2026 Playbook Beyond '10% Off'Move beyond simple discounts and discover the Shopify retention marketing strategies that build lasting customer loyalty and increase lifetime value in 2026.26 October 202612 min readTacey blog cover: the headline "Why 'Just Starting' on Shopify Is So Hard in 2026 (And What to Focus On)" in white on a dark backgroundMarketing & GrowthWhy 'Just Starting' on Shopify Is So Hard in 2026 (And What to Focus On)Starting a Shopify store in 2026 is harder than ever, not because of product, but because the old playbook of running ads to a basic site no longer works.23 October 202613 min read