TOPIC
Aov
14 articles about Aov from the Tacey Blog.
Aov14 notes
Sales & ConversionPost-Purchase vs. Checkout Upsells: A Data-Backed Guide for Shopify AOVDeciding when to offer an upsell on Shopify involves a critical trade-off between increasing order value and risking the entire sale.23 October 202612 min read
Marketing & GrowthWhy 'Just Starting' on Shopify Is So Hard in 2026 (And What to Focus On)Starting a Shopify store in 2026 is harder than ever, not because of product, but because the old playbook of running ads to a basic site no longer works.23 October 202613 min read
Marketing & GrowthA 2026 Google Ads Campaign Structure for Shopify: PMax, Standard & SearchDiscover the optimal Google Ads campaign structure for Shopify in 2026, balancing Performance Max, Standard Shopping, and Search to maximize ad spend efficiency and profitability.19 October 202613 min read
Sales & ConversionThe Psychology of Pricing on Shopify: 7 Strategies Beyond Just Slashing PricesExplore seven psychological pricing strategies for Shopify stores to increase conversions without simply reducing your margins.7 October 202612 min read
Sales & ConversionPost-Purchase vs. In-Checkout Upsells: Which Drives Higher AOV?Deciding between an upsell in the checkout or after the purchase involves a direct trade-off between visibility and conversion risk.5 October 202611 min read
Marketing & GrowthMeta Ads Creative Testing in 2026: A Framework for Shopify BrandsLearn a systematic framework for Meta ads creative testing in 2026 to improve your Shopify store's return on ad spend.24 September 202613 min read
Sales & ConversionIs Your Shopify Store Leaking Sales at Checkout? A 5-Point Fix ListA leaky Shopify checkout costs you sales you already won; here are five common leaks and how to fix them.16 September 202615 min read
Sales & ConversionPost-Purchase vs. Checkout Upsells: Which Drives Higher Shopify AOV?Discover why offering products after payment on the order status page often boosts average order value more effectively than adding offers during checkout.16 September 202612 min read
Marketing & GrowthHow to Turn a Post-Purchase Email Into Your Next SaleThe moments after a customer completes a purchase are your first, best chance to secure their next sale.16 September 202614 min read
Sales & ConversionHow to Set Up Post-Purchase Upsells on Any Shopify PlanThis article explains how to implement one-click post-purchase upsells on any Shopify plan, a strategy that can increase average order value without disrupting the initial checkout flow.16 September 202613 min read
Sales & ConversionCalculating Your True Free Shipping Threshold on ShopifyThe common "AOV + 20%" rule for setting your free shipping threshold is a starting point, not a strategy for profitability.16 September 202616 min read
Apps & ToolsAre Shopify's Built-In Product Recommendations Enough?Shopify's built-in product recommendations offer a starting point, but dedicated upsell and cross-sell apps provide the strategic control needed to significantly increase average order value without adding checkout friction.16 September 202613 min read