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33 articles about Marketing from the Tacey Blog.

Marketing33 notes
Tacey blog cover: the headline "Why 'Just Starting' on Shopify Is So Hard in 2026 (And What to Focus On)" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthWhy 'Just Starting' on Shopify Is So Hard in 2026 (And What to Focus On)Starting a Shopify store in 2026 is harder than ever, not because of product, but because the old playbook of running ads to a basic site no longer works.23 October 202613 min readTacey blog cover: the headline "A 2026 Framework for Meta Ads Creative Testing on Shopify" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthA 2026 Framework for Meta Ads Creative Testing on ShopifyMove beyond random ad tests with a structured, three-layer framework for developing, testing, and scaling winning Meta ad creative on Shopify in 2026.23 October 202612 min readFlat orange and charcoal illustration on a warm cream background, showing marketing & growth icons either side of a short headlineMarketing & GrowthAuditing Your Google Ads for Shopify: 10 Wasted Spend Areas to Cut in 2026Stop wasting money on Google Ads for your Shopify store by auditing these ten common areas, from broad match keywords to poorly configured Performance Max campaigns.23 October 202612 min readTacey blog cover: the headline "Why Your Shopify Store's Core Web Vitals Are Quietly Killing Conversions" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthWhy Your Shopify Store's Core Web Vitals Are Quietly Killing ConversionsGoogle's Core Web Vitals are more than just a technical score; they directly influence your store's user experience, search ranking, and sales.20 October 202612 min readTacey blog cover: the headline "The 2026 Guide to Agentic Commerce on Shopify: A 10-Step Setup" in white on a dark background, beside a Tacey changelog entryNews & UpdatesThe 2026 Guide to Agentic Commerce on Shopify: A 10-Step SetupPrepare your Shopify store for AI-powered sales with this 10-step guide to setting up agentic commerce channels like ChatGPT and Google AI Mode.19 October 202612 min readTacey blog cover: the headline "A 2026 Google Ads Campaign Structure for Shopify: PMax, Standard & Search" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthA 2026 Google Ads Campaign Structure for Shopify: PMax, Standard & SearchDiscover the optimal Google Ads campaign structure for Shopify in 2026, balancing Performance Max, Standard Shopping, and Search to maximize ad spend efficiency and profitability.19 October 202613 min readTacey blog cover: the headline "Feed-Only vs. Asset Groups in Performance Max: A Shopify Guide" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthFeed-Only vs. Asset Groups in Performance Max: A Shopify GuideDecide between Google Performance Max feed-only campaigns and full asset groups to optimize your Shopify store's ad spend and campaign goals.15 October 202612 min readTacey blog cover: the headline "Shopify's Rollouts Feature Explained: How to Safely Test New Discounts" in white on a dark background, beside a Tacey changelog entryNews & UpdatesShopify's Rollouts Feature Explained: How to Safely Test New DiscountsLearn how to use Shopify's built-in Rollouts feature to safely A/B test new discount offers to a small percentage of customers before launching them store-wide.11 October 202612 min readTacey blog cover: the headline "The 2026 Shopify Tech Stack for a $1M/Year Brand" in white on a dark background, beside the Tacey free tools listApps & ToolsThe 2026 Shopify Tech Stack for a $1M/Year BrandBuilding a Shopify tech stack for a million-dollar brand requires a balanced set of tools for email, reviews, support, and post-purchase operations.10 October 202612 min readTacey blog cover: the headline "A 2026 Guide to Shopify Customer Retention & Loyalty Programs" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthA 2026 Guide to Shopify Customer Retention & Loyalty ProgramsA complete customer retention strategy for Shopify stores in 2026, covering lifecycle emails, loyalty programs, subscriptions, and post-purchase communication.10 October 202612 min readTacey blog cover: the headline "Beyond Email: A 2026 Guide to Shopify SMS Marketing Consent and Strategy" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthBeyond Email: A 2026 Guide to Shopify SMS Marketing Consent and StrategyUnderstand Shopify's new smsMarketingConsent API field and learn the modern strategies for collecting consent and building trust through text messages.8 October 202612 min readTacey blog cover: the headline "Beyond PMax: A Balanced Google Ads Campaign Structure for Shopify in 2026" in white on a dark background, beside a Tacey pre-ship reminderMarketing & GrowthBeyond PMax: A Balanced Google Ads Campaign Structure for Shopify in 2026Performance Max is powerful, but a PMax-only strategy is a risk; a balanced Google Ads campaign structure is more resilient for Shopify stores in 2026.5 October 202612 min read
Marketing: articles from the Tacey Blog