Running a Shopify store, after the sale.
Addresses and delivery, order editing, post-purchase, and the operational parts of Shopify nobody writes down.
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5 November 2026 · 12 min readRead it →All notes279 notes
Shopify OperationsHow to Set Up a 'Back in Stock' Flow That Actually ConvertsLearn how to set up an automated back-in-stock notification workflow that recaptures lost sales and provides valuable demand data for your Shopify store.4 November 202612 min read
Marketing & GrowthHow to Create a Shopify Winback Series That Recovers Lapsed CustomersA well-timed email series can reactivate dormant customers and recover significant revenue for your Shopify store.4 November 202612 min read
Apps & ToolsBigCommerce API vs. Shopify API: A 2026 Developer & Merchant ComparisonA merchant-focused 2026 comparison of the BigCommerce and Shopify APIs on rate limits, documentation, custom checkout and order workflows.4 November 202612 min read
Shopify OperationsA 2026 Guide to Selling Outdoor & Sporting Goods on ShopifyA guide to the specific operational and marketing challenges of selling technical outdoor and sporting goods on Shopify, from managing seasonality to preventing costly returns.4 November 202613 min read
Sales & ConversionUniversal Checkout on Shop: One Cart, Many BrandsShopify's Fall '26 Edition announced universal checkout in the Shop app, allowing customers to buy from multiple stores in a single session.3 November 202612 min read
Customer ExperienceSmall Order and Return Changes in the 2026 EditionsShopify's 2026 Editions included several smaller updates to order and return management that merchants can use today.3 November 202612 min read
Apps & ToolsShopify Sidekick vs. ChatGPT: A 2026 Merchant's GuideShopify Sidekick works from your live store data inside the admin, while ChatGPT is a general-purpose assistant with no direct access; this guide shows which to use for which task.3 November 202612 min read
News & UpdatesShopify Campaign Autopilot Gets a Major Upgrade: A 2026 ReviewShopify's Campaign Autopilot is now generally available with expanded channels, but is it the right choice for your store's advertising?3 November 202612 min read
News & UpdatesShopify Bubble Maps: A Visual Guide to Finding Your Sales HotspotsDiscover where your sales are coming from with Shopify's new bubble map reports, a visual tool for finding your most profitable regions.3 November 202613 min read
Shopify OperationsSet Up Shipping Options per MarketShopify is replacing shipping profiles with a new way to set shipping rates for each country or region you sell to.3 November 202613 min read
Marketing & GrowthROAS vs. MER vs. CAC: A Shopify Merchant's Guide to Ad MetricsLearn the difference between Return On Ad Spend (ROAS), Marketing Efficiency Ratio (MER), and Customer Acquisition Cost (CAC) to make smarter marketing budget decisions for your Shopify store.3 November 202612 min readThe product these notes are about.
Tacey checks every address as the order lands, lets your customer fix their own order before it ships, and writes down what changed and what it cost.