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Google ads

9 articles about Google ads from the Tacey Blog.

Google ads9 notes
Tacey blog cover: the headline "Using Google Demand Gen to Drive Top-of-Funnel Traffic to Shopify" in white on a dark backgroundMarketing & GrowthUsing Google Demand Gen to Drive Top-of-Funnel Traffic to ShopifyLearn how to use Google's Demand Gen campaigns to reach new audiences on YouTube, Discover, and Gmail, and drive top-of-funnel traffic to your Shopify store.5 November 202612 min readTacey blog cover: the headline "Shopify Campaign Autopilot Gets a Major Upgrade: A 2026 Review" in white on a dark backgroundNews & UpdatesShopify Campaign Autopilot Gets a Major Upgrade: A 2026 ReviewShopify's Campaign Autopilot is now generally available with expanded channels, but is it the right choice for your store's advertising?3 November 202612 min readTacey blog cover: the headline "Ad Account Structure for Small Budgets: A 2026 Shopify Guide" in white on a dark backgroundMarketing & GrowthAd Account Structure for Small Budgets: A 2026 Shopify GuideFor Shopify stores with small ad budgets, a complex account structure is a common and costly mistake; this guide provides simple, effective frameworks for Meta and Google Ads that work in 2026.3 November 202612 min readTacey blog cover: the headline "Auditing Your Google Ads for Shopify: 10 Wasted Spend Areas to Cut in 2026" in white on a dark backgroundMarketing & GrowthAuditing Your Google Ads for Shopify: 10 Wasted Spend Areas to Cut in 2026Stop wasting money on Google Ads for your Shopify store by auditing these ten common areas, from broad match keywords to poorly configured Performance Max campaigns.23 October 202612 min readTacey blog cover: the headline "A 2026 Google Ads Campaign Structure for Shopify: PMax, Standard & Search" in white on a dark backgroundMarketing & GrowthA 2026 Google Ads Campaign Structure for Shopify: PMax, Standard & SearchDiscover the optimal Google Ads campaign structure for Shopify in 2026, balancing Performance Max, Standard Shopping, and Search to maximize ad spend efficiency and profitability.19 October 202613 min readTacey blog cover: the headline "Feed-Only vs. Asset Groups in Performance Max: A Shopify Guide" in white on a dark background, beside a panel showing Feed-Only versus Asset Groups in Performance MaxMarketing & GrowthFeed-Only vs. Asset Groups in Performance Max: A Shopify GuideDecide between Google Performance Max feed-only campaigns and full asset groups to optimize your Shopify store's ad spend and campaign goals.15 October 202612 min readTacey blog cover: the headline "Optimizing Your Shopify Product Feed for Google Performance Max in 2026" in white on a dark backgroundMarketing & GrowthOptimizing Your Shopify Product Feed for Google Performance Max in 2026Learn how to optimize your Shopify product feed for Google Performance Max campaigns to improve ad performance and protect your return on ad spend.2 October 202611 min readTacey blog cover: the headline "Google Performance Max for Shopify: A 2026 Campaign Structure" in white on a dark backgroundMarketing & GrowthGoogle Performance Max for Shopify: A 2026 Campaign StructureMove beyond the default setup with a 2026 Performance Max campaign structure built for Shopify, covering asset groups, audience signals, and negative keywords.27 September 202612 min readTacey blog cover: the headline "Google Performance Max vs. Standard Shopping: A 2026 Shopify Ad Spend Guide" in white on a dark background, beside a panel showing Google Performance Max versus Standard ShoppingMarketing & GrowthGoogle Performance Max vs. Standard Shopping: A 2026 Shopify Ad Spend GuideDecide where to put your Google ad spend in 2026 with this head-to-head comparison of Performance Max and Standard Shopping for Shopify stores.21 September 202612 min read