tacey
Install on ShopifyRunning a Shopify store, after the sale.
Addresses and delivery, order editing, post-purchase, and the operational parts of Shopify nobody writes down.
LATESTUsing Google Demand Gen to Drive Top-of-Funnel Traffic to ShopifyLearn how to use Google's Demand Gen campaigns to reach new audiences on YouTube, Discover, and Gmail, and drive top-of-funnel traffic to your Shopify store.
5 November 2026 · 12 min readRead it →All notes279 notes
Marketing & GrowthFeed-Only vs. Asset Groups in Performance Max: A Shopify GuideDecide between Google Performance Max feed-only campaigns and full asset groups to optimize your Shopify store's ad spend and campaign goals.15 October 202612 min read
Customer ExperienceA Pre-Shipment Communication Playbook for Shopify StoresThe time between payment and fulfillment is your biggest opportunity to build trust or create anxiety.14 October 202612 min read
News & UpdatesAgentic Storefronts Are Live. Here's the Order Problem Nobody Is Talking About.As AI agents begin placing orders on Shopify, a new wave of incorrect order details is creating a hidden operational problem for merchants.13 October 202612 min read
Marketing & GrowthIs Your Shopify Theme Slowing You Down? A 7-Point Performance AuditA slow theme costs you conversions and search rankings; here’s a 7-point audit to find and fix the most common performance issues.12 October 202613 min read
Sales & ConversionHow to Create Reorder Links for Abandoned Carts in ShopifyLearn how to generate and use Shopify abandoned cart reorder links to recover lost sales with targeted email and SMS campaigns.12 October 202612 min read
Shopify OperationsDiagnosing Delivery Failures: A Post-Mortem Checklist for Shopify MerchantsA single failed delivery creates a support ticket, a lost product, and a disappointed customer; this checklist helps you find the cause.12 October 202612 min read
Apps & ToolsThe 'Messy Integrations' Problem: How to Audit Your Shopify App Stack in 2026A bloated Shopify app stack costs you money and slows down your site; here is the process for auditing your tools, removing redundancies, and creating a more efficient store.11 October 202612 min read
News & UpdatesShopify's Rollouts Feature Explained: How to Safely Test New DiscountsLearn how to use Shopify's built-in Rollouts feature to safely A/B test new discount offers to a small percentage of customers before launching them store-wide.11 October 202612 min read
Shopify OperationsShopify's Return Window Overrides: A Guide to the New Per-Product RulesLearn how to use Shopify's new return window overrides to set specific return periods for different products, collections, or variants.11 October 202612 min read
Customer ExperienceMy Customer Wants to Change Their Order. Now What? A Shopify WorkflowA customer wants to change their paid Shopify order. Here is a step-by-step workflow for handling address changes, variant swaps, and additions, covering both manual admin edits and self-service apps.11 October 202612 min read
Shopify OperationsWhy Is My Shopify Admin So Slow? 7 Reasons and Fixes for 2026A slow Shopify admin can bring your operations to a halt; here are the common causes and how to fix them.10 October 202612 min read
Apps & ToolsThe 2026 Shopify Tech Stack for a $1M/Year BrandBuilding a Shopify tech stack for a million-dollar brand requires a balanced set of tools for email, reviews, support, and post-purchase operations.10 October 202612 min readThe product these notes are about.
Tacey checks every address as the order lands, lets your customer fix their own order before it ships, and writes down what changed and what it cost.