Running a Shopify store, after the sale.
Addresses and delivery, order editing, post-purchase, and the operational parts of Shopify nobody writes down.
LATESTUsing Google Demand Gen to Drive Top-of-Funnel Traffic to ShopifyLearn how to use Google's Demand Gen campaigns to reach new audiences on YouTube, Discover, and Gmail, and drive top-of-funnel traffic to your Shopify store.
5 November 2026 · 12 min readRead it →All notes279 notes
News & UpdatesIs Your Shopify Checkout Really Open to AI Agents? A WebMCP CheckAgentic commerce is bringing new orders to Shopify, but also new errors. Learn how Shopify's WebMCP and UCP protocols open your store to AI agents and what you need to check to be ready.4 October 202612 min read
Marketing & GrowthHow AI Shopping Agents Choose Products (And How to Make Sure They Choose Yours)AI shopping agents don't browse your store like a person; they read your data. Here’s how to make sure they choose your products.4 October 202612 min read
News & UpdatesShopify Analytics Annotations: A Practical Guide to Tracking the 'Why'Learn how to use Shopify's analytics annotations feature to add crucial context to your sales data and understand the story behind the numbers.3 October 202612 min read
Marketing & GrowthIs Your Shopify Theme Ready for Agentic Commerce? A 5-Point AuditEnsure your Shopify store is visible to AI shopping agents with this five-point audit for your theme and product data.3 October 202612 min read
Customer ExperienceHow to Let a Customer Edit Their Shipping Address After Paying on ShopifyDiscover the methods for letting a customer change their shipping address after an order is paid on Shopify, from manual admin edits to self-service apps.3 October 202612 min read
Shopify OperationsThe Shopify Order Edit Window: How Long Should You Give Customers?Determine the ideal time frame for customer order edits by aligning the window with your fulfillment center's daily cutoff.2 October 202612 min read
Sales & ConversionRetroactive Discounts: How to Apply a Coupon to a Paid Shopify OrderA customer forgot their coupon code and has already paid. Here is how to add a discount to a Shopify order after payment, both manually and automatically.2 October 202612 min read
Apps & ToolsRecharge vs. Stay.ai vs. Skio: A 2026 Subscription App ShowdownChoosing a Shopify subscription app is a foundational decision for any recurring revenue business. This article compares the top three platforms, Recharge, Stay.ai, and Skio, on pricing, features, and analytics to help you decide.2 October 202613 min read
Marketing & GrowthOptimizing Your Shopify Product Feed for Google Performance Max in 2026Learn how to optimize your Shopify product feed for Google Performance Max campaigns to improve ad performance and protect your return on ad spend.2 October 202611 min read
Shopify OperationsShopify Order Merging: A Guide to Cutting Shipping CostsLearn how combining multiple Shopify orders from the same customer into a single shipment can directly reduce your shipping costs and fulfillment complexity.1 October 202612 min read
Customer ExperienceHow to Handle 'Buyer Wants to Change Address' Requests Without Losing MoneyA clear, safe workflow for Shopify merchants to handle customer requests to change a shipping address after an order is paid.1 October 202612 min read
Shopify OperationsWhy Shopify Merchants Are Losing Money on Returns and How to Fix ItThe real cost of a Shopify return is far more than just the shipping label; it's a cascade of hidden fees, lost time, and damaged margins that most merchants never calculate.30 September 202612 min readThe product these notes are about.
Tacey checks the address on every order your plan covers as it lands, lets your customer fix their own order before it ships, and writes down what changed and what it cost.