tacey
Install on ShopifyRunning a Shopify store, after the sale.
Addresses and delivery, order editing, post-purchase, and the operational parts of Shopify nobody writes down.
LATESTUsing Google Demand Gen to Drive Top-of-Funnel Traffic to ShopifyLearn how to use Google's Demand Gen campaigns to reach new audiences on YouTube, Discover, and Gmail, and drive top-of-funnel traffic to your Shopify store.
5 November 2026 · 12 min readRead it →All notes279 notes
Customer ExperienceWhat Is a 'WISMO Ticket' and How Do You Eliminate Them?A 'WISMO ticket' is a "Where Is My Order?" support request, and they often make up the bulk of a Shopify store's customer service volume.30 September 202612 min read
News & UpdatesNavigating the New Shopify Payouts Page: A 2026 Visual GuideShopify has redesigned the Payouts page with a new list-and-detail view, making it easier for merchants to track payments and reconcile their accounts.30 September 202612 min read
Marketing & GrowthLoox vs. Judge.me: Which Shopify Review App is Better for UGC in 2026?For Shopify merchants, choosing a review app is a critical decision. Loox and Judge.me are two of the most popular options, but they serve different strategies: Loox is built for visual proof, while Judge.me excels on value and versatility.30 September 202612 min read
Apps & ToolsThe Best Shopify Apps for Self-Service Order Cancellations in 2026Giving customers a way to cancel their own orders can significantly reduce support tickets. This article compares the top Shopify apps for self-service cancellations.29 September 202613 min read
Marketing & GrowthBeyond Klaviyo: 5 Shopify Email & SMS Marketing Alternatives for 2026Klaviyo is powerful, but its price and complexity aren't for everyone. Here are the 5 best Klaviyo alternatives for Shopify stores in 2026, compared on features, pricing, and who they're built for.29 September 202613 min read
Shopify OperationsWhat Is a Shopify Fulfillment Order and How Does It Work?Learn what a Shopify Fulfillment Order is, how it separates an order's items from its fulfillment, and why it's critical for modern inventory management.27 September 202612 min read
Sales & ConversionWhat Is a Good Shopify Conversion Rate? 2026 Industry BenchmarksDiscover the latest 2026 industry benchmarks for Shopify conversion rates and learn what the numbers actually mean for your store's performance.27 September 202611 min read
News & UpdatesShopify Spring '26: The 3 Updates That Reshape Store OperationsShopify's Spring '26 release included over 150 updates, but only a few fundamentally change how you run your store's operations.27 September 202612 min read
Marketing & GrowthGoogle Performance Max for Shopify: A 2026 Campaign StructureMove beyond the default setup with a 2026 Performance Max campaign structure built for Shopify, covering asset groups, audience signals, and negative keywords.27 September 202612 min read
News & UpdatesThe 2026 Agentic Commerce Stack: 5 Tools to Prepare Your Shopify StorePrepare your Shopify store for AI-driven shopping with the five essential tools and data optimizations that get you recommended by AI agents in 2026.26 September 202612 min read
Marketing & GrowthMeta Ads for Shopify in 2026: From Creative Testing to ROASA complete guide to running Meta ads for Shopify in 2026, covering everything from technical setup and creative testing to optimizing your campaigns for a profitable return on ad spend.26 September 202613 min read
Marketing & GrowthShopify Core Web Vitals: What Actually Moves the Needle in 2026Learn which Shopify Core Web Vitals optimizations actually improve your SEO and conversion rates in 2026, and which ones you can safely ignore.25 September 202613 min readThe product these notes are about.
Tacey checks the address on every order your plan covers as it lands, lets your customer fix their own order before it ships, and writes down what changed and what it cost.