NOTES
20 September 2026 · 14 min readRead it →
Running a Shopify store, after the sale.
Addresses and delivery, order editing, post-purchase, and the operational parts of Shopify nobody writes down.
LATESTShopify Editions Spring '26: The 5 Updates That Actually Change Your WorkflowShopify's Spring '26 Edition released over 150 updates; we cut through the noise to find the five that will actually require you to change your daily workflows.
20 September 2026 · 14 min readRead it →All notes93 notes
Marketing & GrowthShopify SEO in 2026: Moving Beyond Keywords to AI-Friendly ContentGEO is not a finished discipline. The playbooks being written in 2026 are the equivalent of early SEO guides from 2001: directionally correct, missing important things we do not know yet, and subject to significant revision as AI systems evolve.20 April 20265 min read
Marketing & GrowthGenerative Engine Optimization (GEO) for Shopify Stores: A 2026 GuideFor merchants who want to make sure their operations are as tight as their discoverability, tools like Tacey help ensure that the orders AI drives to your store are handled correctly from the moment they are placed, catching address issues, fraud signals, and fulfilment exceptions before they become problems.20 April 20265 min read
Sales & ConversionNew Payment Options on Shopify in 2026 and How They Affect ConversionsFor merchants who want to make sure that the orders those optimised checkouts generate arrive correctly, Tacey monitors every order from the moment it is placed, catching address errors, fraud signals, and fulfilment exceptions before they become problems that negate the conversion gains.20 April 20265 min read
News & UpdatesShopify Winter Editions 2026: Features Merchants Should Use ImmediatelyThe gap between merchants who benefit from Shopify Editions and those who do not is not knowledge. It is execution. Most merchants read the announcement, find a feature that sounds relevant, and never actually implement it.20 April 20265 min read
News & UpdatesHow Shopify Agentic Storefronts Change Product Discovery in 2026The shift from search-engine discovery to AI-agent discovery is not going to announce itself with fanfare. It is going to happen order by order, query by query, until one day a meaningful percentage of your new customer acquisition is arriving from a conversation that never touched your website first. The merchants who understand the mechanics now are the ones who will show up well in those conversations.20 April 20265 min read
Shopify OperationsGoing Global with Shopify Markets: Common Pitfalls and WinsShopify Markets international selling explained: the pitfalls that kill cross-border conversion and the wins merchants are having with local currency, DDP duties, and Managed Markets.20 April 20265 min read
Marketing & GrowthSMS Marketing on Shopify: Timing, Compliance, and Higher Open RatesShopify SMS marketing with real open rate data, full TCPA compliance breakdown, optimal timing windows, and the campaign types that generate the highest conversion for merchants.20 April 20265 min read
Shopify OperationsChoosing the Right Shopify Plan in 2026: Basic vs Grow vs Advanced vs PlusShopify plan comparison 2026: Basic, Grow, Advanced, and Plus, what each includes, the transaction fee maths, and the specific triggers that tell you when to upgrade.
20 April 20265 min read
Sales & ConversionBuilding Better Post-Purchase Experiences on ShopifyPost-purchase experience is the highest-ROI investment most Shopify merchants are not making. The customers are already yours. The communication infrastructure exists. The data is in your admin. The gap is attention, and the cost of closing it is lower than one day of ad spend.19 April 20265 min read
Sales & ConversionLoyalty Programs That Actually Increase LTV on Shopify StoresShopify loyalty programs that actually increase LTV: the data behind repeat purchase lifts, programme types by store stage, platform comparison for 2026, and the mechanics that make them work.19 April 20265 min read
Shopify OperationsShopify Benchmarks 2026: What Top Stores Are Actually AchievingShopify benchmarks 2026: conversion rates by industry, AOV by category, cart abandonment rates, and what top-performing stores are actually achieving across key metrics.
15 April 20265 min read
Marketing & GrowthSocial Commerce Trends on Shopify: TikTok, Instagram, and Beyond in 2026US social commerce hits $100 billion in 2026. Here is how Shopify merchants can sell on TikTok Shop, Instagram, and beyond, with platform-by-platform conversion data and setup guidance.15 April 20265 min readThe product these notes are about.
Tacey checks every address as the order lands, lets your customer fix their own order before it ships, and writes down what changed and what it cost.