tacey
Install on ShopifyRunning a Shopify store, after the sale.
Addresses and delivery, order editing, post-purchase, and the operational parts of Shopify nobody writes down.
LATESTUsing Google Demand Gen to Drive Top-of-Funnel Traffic to ShopifyLearn how to use Google's Demand Gen campaigns to reach new audiences on YouTube, Discover, and Gmail, and drive top-of-funnel traffic to your Shopify store.
5 November 2026 · 12 min readRead it →All notes279 notes
Marketing & GrowthHow to Turn a Post-Purchase Email Into Your Next SaleThe moments after a customer completes a purchase are your first, best chance to secure their next sale.16 September 202614 min read
Sales & ConversionHow to Set Up Post-Purchase Upsells on Any Shopify PlanThis article explains how to implement one-click post-purchase upsells on any Shopify plan, a strategy that can increase average order value without disrupting the initial checkout flow.16 September 202613 min read
Shopify OperationsHow to Merge Orders in Shopify to Save on ShippingLearn how to combine multiple Shopify orders from the same customer into a single shipment to save on shipping costs and streamline fulfillment.16 September 202614 min read
Customer ExperienceHow to Let Customers Cancel Their Own Order on ShopifyBy default, Shopify does not allow customers to cancel their own orders, creating a manual workload for merchants and a frustrating experience for shoppers.16 September 202615 min read
Shopify OperationsHow to Handle Returns When a Shopify Order Has ShippedLearn the standard process for managing customer returns in Shopify for orders that have already shipped.16 September 202614 min read
Shopify OperationsHow to Combine Multiple Shopify Orders from the Same CustomerLearn the step-by-step manual process for combining multiple Shopify orders from the same customer and discover when an app is the smarter choice to save on shipping.16 September 202614 min read
Shopify OperationsHow to Avoid Shopify Carrier Correction Fees on Your ShipmentsDiscover why shipping carriers charge correction fees and learn the step-by-step process to ensure your shipment data is accurate in Shopify to prevent them.16 September 202615 min read
Customer ExperienceHow to Add a Gift Message Option on Shopify (Without Editing Code)Discover how to add a gift message option on your Shopify store, from enabling the native cart notes feature to leveraging dedicated apps for advanced gifting experiences.16 September 202616 min read
Sales & ConversionCalculating Your True Free Shipping Threshold on ShopifyThe common "AOV + 20%" rule for setting your free shipping threshold is a starting point, not a strategy for profitability.16 September 202616 min read
Apps & ToolsAre Shopify's Built-In Product Recommendations Enough?Shopify's built-in product recommendations offer a starting point, but dedicated upsell and cross-sell apps provide the strategic control needed to significantly increase average order value without adding checkout friction.16 September 202613 min read
News & UpdatesA Merchant's Guide to the Universal Commerce Protocol (UCP)The Universal Commerce Protocol (UCP) is a new open standard that enables AI agents to transact with merchants, changing the future of online selling.16 September 202614 min read
News & UpdatesA Merchant's Guide to Shopify's DDU Sunset for Managed MarketsShopify is ending Delivered Duty Unpaid (DDU) support for Managed Markets, and this guide explains how merchants can transition to a Delivered Duty Paid (DDP) model to remain compliant.16 September 202613 min readThe product these notes are about.
Tacey checks the address on every order your plan covers as it lands, lets your customer fix their own order before it ships, and writes down what changed and what it cost.