tacey
Install on ShopifyRunning a Shopify store, after the sale.
Addresses and delivery, order editing, post-purchase, and the operational parts of Shopify nobody writes down.
LATESTUsing Google Demand Gen to Drive Top-of-Funnel Traffic to ShopifyLearn how to use Google's Demand Gen campaigns to reach new audiences on YouTube, Discover, and Gmail, and drive top-of-funnel traffic to your Shopify store.
5 November 2026 · 12 min readRead it →All notes279 notes
Shopify OperationsA 2026 Pricing Guide to International Shipping on ShopifyA complete guide to calculating and displaying accurate international shipping costs on Shopify to improve conversion and customer trust.16 September 202615 min read
Sales & Conversion7 Shopify Product Bundle Strategies That Increase AOVDiscover seven actionable product bundling strategies, from classic kits to post-purchase upsells, designed to increase your Shopify store's average order value.16 September 202617 min read
Apps & ToolsThe Shopify Script Tag Deprecation: An App Audit Checklist for MerchantsWith Shopify's March 1, 2027 deadline for script tag deprecation approaching, merchants must audit their apps to prevent broken functionality.15 September 202614 min read
Shopify OperationsWhen to Upgrade from Basic Shopify to a Higher PlanThe decision to upgrade your Shopify plan is a financial one, hinging on the precise point where lower transaction fees outweigh the higher subscription cost.15 September 202615 min read
Customer ExperienceWhat Is WISMO and Why Is It Costing Your Shopify Store Money?WISMO, or "Where Is My Order?" inquiries, are the most common and costly type of customer support ticket for most Shopify stores.15 September 202613 min read
Sales & ConversionWhat Is Shopify Revenue Leakage and How Do You Stop It?Revenue leakage is the silent erosion of profit from small, often invisible, flaws in your sales and fulfillment process; fixing it starts with looking beyond the checkout.15 September 202614 min read
Customer ExperienceWhat Does WISMO Really Cost? A 2026 Shopify BenchmarkThe question "Where is my order?" is more than an annoyance; it's a significant, measurable drain on your Shopify store's resources, with industry benchmarks showing each ticket costs between $5 and $12 to resolve.15 September 202613 min read
News & UpdatesWhat Are Shopify Checkout Functions? An Explanation for MerchantsShopify Functions allow developers to build apps that customize the checkout process, a feature once locked down, giving Plus merchants powerful new control.15 September 202615 min read
Customer ExperienceThe Customer Entered the Wrong Address: Your Shopify Correction GuideA single wrong address can cost over $40 in fees and lost product. This guide details how to fix address errors in Shopify before they ship and how to prevent them from happening in the first place.15 September 202615 min read
Marketing & GrowthJust Starting on Shopify? 5 First-Year Mistakes to AvoidLaunching a Shopify store is just the beginning; avoiding these five common first-year mistakes is the key to survival and growth.10 September 202615 min read
Shopify OperationsWISMO on Shopify: Why Customers Ask and How to Stop Them Before They DoWISMO stands for Where Is My Order. It is the most common question in e-commerce customer support, and it is almost entirely preventable.29 April 20265 min read
Marketing & GrowthThe Rise of Voice Shopping on Shopify: What Merchants Need to Optimize NowVoice shopping is no longer a concept merchants can defer. In 2026, voice commerce represents a $72.8 billion global market according to [Roots Analysis](https://www.rootsanalysis.com/voice-commerce-market), and that number is projected to reach $923 billion by 2040.29 April 20265 min readThe product these notes are about.
Tacey checks the address on every order your plan covers as it lands, lets your customer fix their own order before it ships, and writes down what changed and what it cost.