tacey
Install on ShopifyRunning a Shopify store, after the sale.
Addresses and delivery, order editing, post-purchase, and the operational parts of Shopify nobody writes down.
LATESTUsing Google Demand Gen to Drive Top-of-Funnel Traffic to ShopifyLearn how to use Google's Demand Gen campaigns to reach new audiences on YouTube, Discover, and Gmail, and drive top-of-funnel traffic to your Shopify store.
5 November 2026 · 12 min readRead it →All notes279 notes
Shopify OperationsShopify Sidekick 2026: Practical Ways Merchants Are Using It DailyThat changed with Shopify's Winter 2026 Edition, the RenAIssance update, which shipped over 150 product changes and repositioned Sidekick from a reactive assistant into what Shopify is calling an AI coworker. The upgrade is meaningful. Some of it is genuine productivity infrastructure. Some of it is still aspirational. This article covers what Sidekick actually does in 2026, which use cases are worth your time daily, and where its limits remain real.29 April 20265 min read
News & UpdatesShopify's Agentic Commerce Readiness Tool: What It Checks, Why Stores Are Failing, and What to Fix FirstShopify launched a free Agentic Commerce Readiness tool that scores how visible your store is to AI shopping agents. Here is what it checks, what merchants are failing, and what to fix first.29 April 20265 min read
Shopify OperationsHow Agentic Commerce Is Changing Order Operations for Shopify MerchantsAs agentic orders increase as a share of total volume, the proportion of orders where the customer reviewed the address at checkout decreases. The manual backstop that human checkout review provided, the customer noticing their old apartment number and correcting it, is gone. The post-checkout order intelligence layer becomes more important, not less29 April 20265 min read
Shopify OperationsWhy AI Is Making Traditional Product Recommendations Obsolete on ShopifyFor years, the product recommendation engine was the most powerful conversion tool a Shopify store could deploy. Show customers what similar buyers purchased. Surface related items. Present frequently bought together combinations. Measure the lift in average order value. Repeat.28 April 20265 min read
Shopify OperationsInventory Management Challenges on Shopify and Smart SolutionsInventory management is not a product category you buy once and move on from. It is operational infrastructure that needs to grow with your store. The merchants who treat it as a strategic lever, rather than an administrative function, consistently outperform competitors on margin, fulfillment speed, and customer experience over time.23 April 20265 min read
Shopify OperationsIntegrating Shopify with Popular Tools: What’s Working in 2026For merchants who want that same level of intelligence applied to their order operations, Tacey monitors every order the moment it is placed, catching address issues, fraud signals, and fulfilment exceptions automatically before they require manual intervention, adding an operational layer that works quietly alongside your existing stack.23 April 20265 min read
Sales & ConversionA/B Testing Best Practices for Shopify Stores (Tools and Pitfalls)For merchants who want to make sure the orders those conversion improvements generate are handled correctly from the moment they are placed, Tacey monitors every order automatically, catching address issues and fulfilment exceptions before they reach your warehouse.20 April 20265 min read
Sales & ConversionReducing Cart Abandonment on Shopify Without Changing Your CheckoutThe ceiling matters because it sets realistic expectations. Cart abandonment is partly a structural feature of how people shop online. Browsers, comparison shoppers, and undecided buyers will always leave. The goal is not to eliminate abandonment. It is to stop losing the shoppers who were already willing to buy, because you surprised them with a cost, failed to build trust early enough, or did not give them a way to return.20 April 20265 min read
Marketing & GrowthShopify SEO in 2026: Moving Beyond Keywords to AI-Friendly ContentGEO is not a finished discipline. The playbooks being written in 2026 are the equivalent of early SEO guides from 2001: directionally correct, missing important things we do not know yet, and subject to significant revision as AI systems evolve.20 April 20265 min read
Sales & ConversionNew Payment Options on Shopify in 2026 and How They Affect ConversionsFor merchants who want to make sure that the orders those optimised checkouts generate arrive correctly, Tacey monitors every order from the moment it is placed, catching address errors, fraud signals, and fulfilment exceptions before they become problems that negate the conversion gains.20 April 20265 min read
News & UpdatesShopify Winter Editions 2026: Features Merchants Should Use ImmediatelyThe gap between merchants who benefit from Shopify Editions and those who do not is not knowledge. It is execution. Most merchants read the announcement, find a feature that sounds relevant, and never actually implement it.20 April 20265 min read
News & UpdatesHow Shopify Agentic Storefronts Change Product Discovery in 2026The shift from search-engine discovery to AI-agent discovery is not going to announce itself with fanfare. It is going to happen order by order, query by query, until one day a meaningful percentage of your new customer acquisition is arriving from a conversation that never touched your website first. The merchants who understand the mechanics now are the ones who will show up well in those conversations.20 April 20265 min readThe product these notes are about.
Tacey checks the address on every order your plan covers as it lands, lets your customer fix their own order before it ships, and writes down what changed and what it cost.