tacey
Install on ShopifyRunning a Shopify store, after the sale.
Addresses and delivery, order editing, post-purchase, and the operational parts of Shopify nobody writes down.
LATESTUsing Google Demand Gen to Drive Top-of-Funnel Traffic to ShopifyLearn how to use Google's Demand Gen campaigns to reach new audiences on YouTube, Discover, and Gmail, and drive top-of-funnel traffic to your Shopify store.
5 November 2026 · 12 min readRead it →All notes279 notes
Shopify OperationsGoing Global with Shopify Markets: Common Pitfalls and WinsShopify Markets international selling explained: the pitfalls that kill cross-border conversion and the wins merchants are having with local currency, DDP duties, and Managed Markets.20 April 20265 min read
Marketing & GrowthSMS Marketing on Shopify: Timing, Compliance, and Higher Open RatesShopify SMS marketing with real open rate data, full TCPA compliance breakdown, optimal timing windows, and the campaign types that generate the highest conversion for merchants.20 April 20265 min read
Shopify OperationsChoosing the Right Shopify Plan in 2026: Basic vs Grow vs Advanced vs PlusShopify plan comparison 2026: Basic, Grow, Advanced, and Plus, what each includes, the transaction fee maths, and the specific triggers that tell you when to upgrade.
20 April 20265 min read
Sales & ConversionBuilding Better Post-Purchase Experiences on ShopifyPost-purchase experience is the highest-ROI investment most Shopify merchants are not making. The customers are already yours. The communication infrastructure exists. The data is in your admin. The gap is attention, and the cost of closing it is lower than one day of ad spend.19 April 20265 min read
Sales & ConversionLoyalty Programs That Actually Increase LTV on Shopify StoresShopify loyalty programs that actually increase LTV: the data behind repeat purchase lifts, programme types by store stage, platform comparison for 2026, and the mechanics that make them work.19 April 20265 min read
Shopify OperationsShopify Benchmarks 2026: What Top Stores Are Actually AchievingShopify benchmarks 2026: conversion rates by industry, AOV by category, cart abandonment rates, and what top-performing stores are actually achieving across key metrics.
15 April 20265 min read
Marketing & GrowthSocial Commerce Trends on Shopify: TikTok, Instagram, and Beyond in 2026US social commerce hits $100 billion in 2026. Here is how Shopify merchants can sell on TikTok Shop, Instagram, and beyond, with platform-by-platform conversion data and setup guidance.15 April 20265 min read
Customer ExperienceHow Shopify Merchants Can Turn a Failed Delivery Into a Loyal Customer84% of shoppers leave after a poor delivery experience. Here is the practical framework Shopify merchants use to turn failed deliveries into loyal customers15 April 20265 min read
Sales & ConversionHow Shopify Merchants Are Using Post-Purchase Emails to Drive Their Next SalePost-purchase emails get 65% open rates. Here is the full Shopify sequence from order confirmation to win-back, with benchmarks and what works at each stage.
3 April 20265 min read
Sales & ConversionTrust Signals That Work Best on Shopify Product Pages in 2026Shopify trust signals that actually increase product page conversion in 2026: review placement, UGC, trust badges, shipping clarity, and the mobile above-fold audit.3 April 20265 min read
Sales & ConversionShopify CRO Trends 2026: What's Actually Moving the NeedleShopify CRO trends 2026 with the tactics actually moving conversion rates: mobile-first fixes, AI personalisation, social proof architecture, checkout optimisation, and A/B testing with real data.3 April 20265 min read
Sales & ConversionWhy Shopify Merchants Lose 70% of Abandoned Carts Before They Even Try to Recover ThemShopify merchants lose 70% of carts before recovery emails fire. Here is where abandoned carts actually die and what fixing checkout friction does to conversion rates.2 April 20265 min readThe product these notes are about.
Tacey checks the address on every order your plan covers as it lands, lets your customer fix their own order before it ships, and writes down what changed and what it cost.