tacey
Install on ShopifyRunning a Shopify store, after the sale.
Addresses and delivery, order editing, post-purchase, and the operational parts of Shopify nobody writes down.
LATESTUsing Google Demand Gen to Drive Top-of-Funnel Traffic to ShopifyLearn how to use Google's Demand Gen campaigns to reach new audiences on YouTube, Discover, and Gmail, and drive top-of-funnel traffic to your Shopify store.
5 November 2026 · 12 min readRead it →All notes279 notes
Sales & ConversionIs Your Shopify Thank You Page Leaking Revenue?Your Shopify thank you page is a hidden revenue opportunity; learn to convert it from a dead end into a powerful sales driver.25 October 202611 min read
Sales & ConversionShopify AOV Benchmarks 2026: What to Aim For By IndustryThe median Average Order Value (AOV) on Shopify is around $85 to $110, but a "good" AOV depends entirely on your industry, with benchmarks ranging from $55 for food and beverage to over $215 for home and furniture.25 October 202612 min read
News & UpdatesShopify's New Buyer-Requested Edit API: A Merchant's GuideShopify has released a new API framework for buyer-requested order edits, creating a more secure and standardized way for apps to manage post-purchase changes.24 October 202612 min read
Shopify OperationsWhy Shopify's Native Order Editing Isn't Enough for High-Volume StoresShopify's built-in order editing is a start, but it lacks the customer self-service high-volume stores need to reduce support load.24 October 202612 min read
News & UpdatesThe Shopify 'Thank You' Page Is Now the 'Order Status' Page: What Changed?The page Shopify merchants once called the 'Thank You' page is now the Order Status page, a dynamic hub for the entire post-purchase customer journey.24 October 202612 min read
Sales & ConversionPost-Purchase vs. Checkout: Where Should You Offer Upsells?Deciding between upselling during checkout or after payment is a choice between visibility and safety; this article breaks down the conversion rates, AOV impact, and Shopify requirements for each.24 October 202612 min read
News & UpdatesWhy AI Shopping Agents Cause More Shipping Address ErrorsAs AI shopping agents gain popularity, they're creating a new and expensive problem for Shopify merchants: a surge in failed deliveries from subtle address errors.24 October 202612 min read
Apps & ToolsThe Best Shopify Apps to Increase AOV in 2026 (That Aren't Just Bundles)Discover the top Shopify apps to increase your average order value (AOV) in 2026, looking beyond simple bundles to include post-purchase upsells, loyalty programs, and free gift thresholds.24 October 202612 min read
Shopify OperationsShopify Fulfillment 101: A Guide to Orders, Fulfillments, and Line ItemsUnderstand the difference between Shopify orders, line items, fulfillments, and fulfillment orders to streamline your shipping operations and prevent costly errors.23 October 202612 min read
News & UpdatesShopify's New Auto-Generated Policies: What to Review Before PublishingShopify's auto-generated policies are a great start, but using them as-is can create problems. Here’s a checklist of what every merchant should review before publishing.23 October 202612 min read
Apps & ToolsBuild vs. Buy in 2026: When to Code a Feature vs. Install a Shopify AppA decision framework for Shopify merchants on when to use a pre-built app versus investing in custom development for new features.23 October 202613 min read
Customer ExperienceHow to Let Customers Modify or Cancel Their Own Orders on ShopifyLearn how to allow customers to edit their shipping address, change items, or cancel their own orders on Shopify using third-party apps, reducing your support workload.23 October 202612 min readThe product these notes are about.
Tacey checks every address as the order lands, lets your customer fix their own order before it ships, and writes down what changed and what it cost.